Can Selfies in the Shower Fight HIV Stigma?

If you’re looking for HIV’s answer to the ALS Ice Bucket Challenge, which raised over US$100 million for the ALS Association, Jack Mackenroth just may have it: the HIV Shower Selfie Challenge. Mackenroth, a famous HIV-positive activist and prior contestant on Project Runway, has partnered with Moovz, a global gay social networking app, to launch the project. Playing to a culture that loves a good selfie, Mackenroth is urging everyone to fight HIV stigma by simply taking a special kind of selfie.

INSTRUCTIONS: 1) Take a selfie or Vine video of yourself in the shower.**NO EXPLICIT NUDITY** 2) Post your photo now on Moovz and all social media platforms with the caption “Take HIV Shower Selfie Challenge raise $$ for AIDS cure bit.ly/CUREAIDS #weareALLclean” 3) Nominate 3 or more other people to participate! 4) (Optional) DONATE!! Please consider a small donation if you are able. Every penny counts! bit.ly/CUREAIDS 5) On World AIDS Day (or before): Monday, December 1st, please change all your social media profile pix to your shower selfie photo and spread the word!!

Jack Mackenroth

“I was inspired by the use of the word ‘clean,’ especially common in gay culture, to describe oneself as STI/STD free. Indirectly this implies that HIV-positive people are somehow ‘dirty,’” says Mackenroth. “I thought a PG or PG-13 shower selfie or Vine video would be a fun way that everyone could easily show their support for finding a cure on social media by using the hashtag #weareALLclean when they post their photo with the link. They then nominate 3 other people to participate and hopefully donate to the project as well.”

Continue reading on TheBody.com.

Explore posts in the same categories: Commentary, Community, Media, Stigma

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